Posts Tagged ‘ super bowl ’

Business Now Owns their Audience through Social Networks, not Traditional Paid Ads

Apr 8th, 2010 | By omar shaikh | Category: Social Networking

Duh! Business marketing teams are switching from paid ads to social networking advertising in 2010 to gain more control because… they can. It’s obvious. Read on …
Marketers shelled out more than $1.2 billion on social networking advertising last year, and that figure will only rise – to $1.3 billion this year – as advertisers aim to [...]



How TV Makers Are Selling the Idea of 3-D at Home

Mar 31st, 2010 | By omar shaikh | Category: Omar Shaikh

THE consumer electronics world thrives on the latest new thing. And this year that would be 3-D. It was once considered a quirky technology gone nowhere, but, because of the popularity of “Avatar,” television makers now are racing to bring multidimensional viewing to the living room.
Samsung Electronics is introducing 15 3-D television models with a [...]



Google Android™ the New OS for TVs?

Mar 9th, 2010 | By omar shaikh | Category: Featured, Google

embedded systems and device businesses not only because of the new choice but also because typically Google frameworks are free and full of flexibility.
Lexus VP marketing David Nordstrom shared with Marketing Daily his opinion of the Google TV program. This is in relation to Lexus’ running of ads for its four hybrid models: the RX 400h, GS 450h, LS 600h and HS 250h.

“Q: What are the benefits of the Google TV program?

On Super Bowl Sunday 2010, Google ran an ad for its search engine on television, a 60 second spot of “Parisian Love.” This action was different from the Google standard in which it normally does not advertise itself.