Wikipedia defines search engine optimization as the procedure of raising the levels or traffic quality (traffic being visitors) to a website from the natural unpaid search engine rankings. In reality there are a lot more facets to it than just that. Seo is generally split into 2 camps. The first one is on page optimization; the second is referred to as off page optimization. Search engine optimization can be continually worked on. But why would you want to do that? To stay ahead of your competition by coming higher than them in the rankings list.

Duh! Business marketing teams are switching from paid ads to social networking advertising in 2010 to gain more control because… they can. It’s obvious. Read on …
Marketers shelled out more than $1.2 billion on social networking advertising last year, and that figure will only rise – to $1.3 billion this year – as advertisers aim to [...]

# Added by Jay Berkowitz on August 23, 2009 at 12:54pm
USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech .
Direct Link :http://www.internetmarketingclub.org/video/googles-matt-cutts-with-a