A Milestone in Global Cinematic Experience

Kuala Lumpur – 20th January 2012 – Perfect Colour Sdn Bhd, a MSC-status Company, signed a landmark Joint-Venture Agreement with Harvis Technologies Pvt. Ltd – a leading Evergreen Indian Movies Rights holder from India today.

The joint-venture is a co-production to Digitally re-create an Original Black and White Tamil Feature- film into Colour, audio enhanced to multi-channel DTS and with the re-created movie converted to stereoscopic 3D.

T. Vimalanathan, Director (Technology & Solutions) of Perfect Colour Sdn Bhd, stated “We are proud to announce and be part of this co-production venture with Harvis Technologies Pvt. Ltd. of India. Perfect Colour Sdn Bhd will function as the technology-enabler and Harvis Technologies Pvt Ltd as the movie rights provider cum audio production partner. Together, we will team to achieve a  World’s First by converting the audio-enhanced, colorised version of the movie into stereoscopic 3D.”

It is noteworthy to mention that the Technology to be used in Colorizing Black & White movies is developed by Perfect Colour Sdn Bhd. This not only is a Malaysian First but also a First outside of the U.S. employing a technically superior Colorisation Technology.

M.L.S. Lakshmikanth, Director of Harvis Technologies Pvt Ltd stated “There is a pleasant surprise in store for viewers. An all-new 3D-animated song sequence of Kamal Hassan & Rajnikanth will be featured as an additional component to the existing movie. It will be created using performance- capture technology on the dynamic characteristics of both the lead actors- Kamal Hassan & Rajnikanth”.

MDeC Vice President, Kamil Othman said, “there are lots of promising areas where Malaysian creative companies can co-operate with Indian partners as Malaysian companies possess very strong technology know-how, world-class technologies and ready pool of very creative talents.”

This partnership will also enhance further collaborations between Malaysia and India on a higher level for the creative content industry for both countries. As a stepping stone, many more creative companies could follow in the steps of Perfect  Colour Sdn Bhd  to provide service for high-end digital restoration works as well as other creative technology know-how for the consumption of the global market. As a spin-off  business of content restoration, a Digital Library which could store millions and millions of hours of content will follow suit for Perfect Colour Sdn Bhd.

As a new IP of which has been converted into digital format, the content could be exploited onto various platforms ranging from mobile, IPTV, DVD’s, set top boxes, theatrical and etc. This end-to-end solution for digital content restoring and digitisation work is also the first step for Malaysia to take a leap into the “Digital Malaysia Age”.

The entire audio of the ORIGINAL movie’s soundtrack will be re-scored by a  renowned  Music Director from the Tamil Film Industry in Chennai, India. Additionally, audio special effects and extra musical instruments will be utilised to spice the movie’s soundtrack in order to appeal to the present-day audience. The newly-composed Audio soundtrack will be re-recorded in India.

Kumaran Thanimalai, Director (Strategic Planning) of Perfect Colour Sdn Bhd, stated “The project is to create a new IP out of an existing asset, aimed at creating a new business model that will give a new lease of life to analogue-based assets. With original movies being given  digital “revamps”, vintage movies can once again be commercially exploited worldwide through Theatrical, Satellite, free TV and home entertainment releases”.

Sajeera Nair, Director (Corporate Communications) of Perfect Colour Sdn Bhd, said “We have positioned ourselves to be a Service Provider to vintage movies copyright owners worldwide. With a multitude of vintage movies available in many languages worldwide, Perfect Colour Sdn Bhd is ideally poised to be a Global leader in this niche market”.

About Perfect Colour Sdn Bhd

Perfect Colour Sdn Bhd a MSC- status Company duly incorporated in Malaysia is the regional leader in the Digital Restoration, Colorisation and Stereoscopic 3D conversion of Movies. Having her core strength in developing cutting-edge Multimedia technologies, the Company has carved a niche for herself in delivering streamlined and efficient end to end services in pre-production, post-production and final deliverables functioning in the capacity as a Service Provider to end customers.

About Harvis Technologies Pvt Ltd

Harvis Technologies Pvt Ltd, a Company duly incorporated in India, is a leading Copyright holder of Evergreen Tamil movies from India. The Company also thrives on her total Audio production abilities of music direction, re-scoring, re-instrumentalization, re-recording and re-mastering.

Perfect Colour Sdn Bhd is deeply grateful to Honourable Dato Veerasingam and to Mr RamG & Dr. Arun  for having guided the Company through its various stages of development without whose invaluable guidance, we would never have reached thus far.

About MSC Malaysia (www.mscmalaysia.my)

MSC Malaysia is a national initiative spearheaded by the Malaysian Government to promote both the national ICT industry and provide a test-bed for the global ICT industry. MSC Malaysia provides a conducive, enabling environment designed to facilitate companies to harness the full potential of ICT and multimedia technologies. With its ideal business environment coupled with the availability of talent resources, the MSC Malaysia has attracted participation from major global ICT companies to develop and host their leading-edge technologies in the designated MSC Malaysia Cybercities. MSC Malaysia also provides the ideal growth environment for Malaysian ICT SMEs to transform themselves into world-class companies. Come explore the unlimited opportunities of the ICT world by locating in MSC Malaysia and be part of our global network of businesses and connected communities.

About Multimedia Development Corporation (MDeC)

Multimedia Development Corporation (MDeC) is a unique high powered government-owned corporation, established to facilitate the development and promotion of MSC Malaysia, the premier Malaysian ICT initiative. MDeC is tasked to advise the Malaysian Government on ICT legislation and policies, develop MSC Malaysia as a key growth driver of the economy and set breakthrough standards for ICT and multimedia operations. MDeC also promotes MSC Malaysia locally and globally, as well as supports companies which are located within the MSC Malaysia designated areas. MDeC works closely with various parties and government agencies to ensure that MSC Malaysia offers a conducive enabling environment for companies to harness the full potential of ICT and multimedia technologies.

####