New Orleans, LA, April 26, 2012 –(PR.com)– DIDX, world’s largest and most recommended wholesale direct inward dialing phone number marketplace, will exhibit at 2012 CTIA Wireless Conference from May 8 – 10 in New Orleans, LA. Discover wholesale wireless and telecom members of the DIDX who publish mobile applications; provide VoIP, domestic and international SIP trunks; as well as make your mobile, telecom and wireless business news viral. Between the Germany and Corporate Philanthropy Pavilions, find DIDX exhibit number 4853. Wireless operators, vertical markets, VoIP companies and telecoms will be able to sign up and get started in new cloud revenue streams.

“CTIA Wireless exhibitors will showcase an exciting gamut of potential business development in, for example, mobile vertical markets. DIDX participates every year to collaborate with the telcos, carriers, operators and even providers in mobile vertical markets there for two reasons. First, we will assist wireless operators, telecommunications providers, and mobile vertical market businesses to begin new services, create new revenues, gain and retain customers, and finally, expand their markets to larger geographic areas, even international, via wholesale DID sales,” states, Suzanne Bowen, co-founder of DIDX and currently AstraQom VP. “Second, we are a known brand in the USA and internationally in telecommunications and also public relations. DIDX team uses social media like video, podcasting, blogs, and Linkedin to effectively promote events such as CTIA Wireless. This benefits the conference, DIDX, its current and potential clients and vendors, and industry partnerships.”

“With typically over 40,000 attendees, more than 1,000 exhibitors ready to partner and grow business, and 1,112 global research analysts and press entities, the International CTIA Wireless show proves its value and why we choose to take part every year since 2006. The conference sessions and keynotes are filled with impressive icons with real enabling messages: President Bill Clinton and the CEOs of Sprint, Pandora, T-Mobile, Verizon Wireless, Mozilla Corporation, Spotify, Visa and Electronic Arts. We do recommend our DIDX members, our media content audiences and industry friends to not miss out on this event. Plus, New Orleans is an excellent place for business entertainment near the conference area, in the Garden district, and French Quarter area,” Rehan Allahwala notes. “We recommend El Negro Gato for great food and private ambience in the courtyard area, Mothers and Cafe Du Monde for their traditional New Orleans feel, and of course the House of Blues and Napoleon House to truly enjoy and impress.”

Maria Weisnicht (Techistan Mobile Applications Editor), Ahsan Saleem (COO of DIDX community activities), and Suzanne Bowen will meet with current and potential clients for DIDX and with CTIA Wireless speakers, exhibitors, and attendees at exhibit number 4853. In addition, the media partner and press team from AstraQom, CED, Techistan, and DIDX will network and interview developers, entrepreneurs and other participants at the invite only ShowStoppers @ CTIA and the Startup Debut/Mobile Debut media showcase the week of the conference. The results will be shared on corporate blogs, video and audio podcast channels and on social networks such as Twitter.

More information is available at http://www.didx.net and http://www.ctiawireless.com.

Allison Smith is a professional telephone voice. Most likely she has answered your calls, provided you with a wake-up call or given you directions from your GPS.  It’s the voice you listen to and the voice that will get your company heard.

Thousands of businesses have been positively enabled by the world’s most popular telecom voice. Listen to her anecdotes of voiceovers for a prison system, collection agency and one request for a special 1800 service in a DIDX podcast at http://didx.net/podcast/?p=episode&name=2009-07-30_allisonsmithjul302009.mp3.

Most companies use standard voice recordings, in-house representatives or audition numerous people to find the voice for their business because they don’t know their options.  Allison Smith, a professional telephone voice, is available to make sure your telephone systems, recordings, introductions and prompts are clearly communicated, further representing your company’s brand to the market.

For more information about Allison Smith and to learn how she can take your brand to the next level, please email:  info@theivrvoice.com. Follow Allison Smith on Twitter at https://twitter.com/#!/voicegal. Sign up to create a more professional IVR at http://theivrvoice.com/.

Created by IMiller Public Relations at pr@imillerpr.com and edited by Suzanne Bowen, a TMCNET blogger, DIDX podcaster and AstraQom VP.

1RU DWDM system boosts channel rates to 100G per lambda.

Seattle, WA – March 27, 2012 -  announced it has designed and engineered a first generation 100G DWDM Universal Starter Kit that will boost optical channel rates to 100G per lambda.  This design supports 10G and 100G on the client side.  XKL founder and CEO, Leonard Bosack, has been planning for Terabit technology since 2001 and leads his engineering teams in the design of optical transport products where speed is not the only issue addressed.  Transmission performance, price, space and power dissipation per bit also are key differentiators for XKL over 10G and 40G DWDM transport solutions currently offered in the marketplace.

XKL’s engineering innovations in 100G transport technologies continue to provide technology advances in support of core enterprise networks; capacity-constrained data centers and regional/long haul transmission routes. XKL’s 100G optical transport systems are designed to deploy as a requirement for higher bandwidth applications and to aggregate internal service elements within carrier networks.  For the WAN and backbone regional networks, spectral efficiency — a measure of how efficiently a limited frequency spectrum is utilized by the physical layer — is extremely important in XKL’s system engineering design.

“100G DWDM optical networking transport requires advanced modulation techniques to meet network operators’ requirements”, states .  “This latest development is one of many we will announce this year as we continue to respond to our customers’ demands for high performance optical networking products.”

XKL’s systems engineering approach to all optical transport design continues to be driven by the following tenets:

• Equipment must be compatible with the existing infrastructure that supports 10G DWDM deployments. This means equipment must be tolerant to PMD, CD, and other fiber nonlinearities as well as interoperate with existing engineering rules established for 10G.
• Systems must be easily deployed and managed. Equipment cannot require tweaking and be difficult when adding lambdas.
• Products must be highly robust, cost effective and enable industry leading low latency for data transmission.

is a leading-edge provider of enterprise and ISP fiber optic networking equipment.  The company’s optical transport products come in 1RU fully integrated packages that simplify end-to-end optical transmission solutions. For more information on XKL, visit.

About XKL, LLC:
Led by CEO and Cisco Systems co-founder Len Bosack, XKL LLC develops products that epitomize the company’s mission: Bringing fundamental change to worldwide telecommunications. XKL optical transport system technologies enable enterprises with enormous and complex data transmission needs to tap into the power of the wholesale Internet. This allows XKL customers to achieve network independence, greater reliability, enhanced transmission speed and better value. The company is headquartered in Kirkland, Washington. For more information, visit www.xkl.com.

For XKL, LLC media inquiries please contact:
Ilissa Miller
iMiller Public Relations
Tel: +1.866.307.2510
eMail: 

Frankfurt to Oman fiber will give gulf region additional connectivity options

Frankfurt, Germany and New York, NY USA – March 15, 2012 –  Frankfurt-based , ’s leading carrier neutral interconnection company, announces that Kleyer 90.® its Frankfurt, Germany data center has been selected by Cable&Wireless Worldwide (CWW) as one of the three Europe-Persia .  The EPEG fiber system, currently scheduled for completion in May 2012, is the first system that will provide an alternative, more direct and robust connectivity solution linking Western Europe directly to the Gulf Region.

The cable starts in Barka, Sultanate of Oman as a submarine system and continues on a terrestrial path to Western Europe where it will terminate in Frankfurt, including ancotel’s interconnection facility. The company serves 400+ customers from 60 countries and its Frankfurt data center represents the largest interconnection hub in Europe.  With the EPEG system landing at ancotel’s interconnection facility, companies from the Gulf Region will get access to one of the largest aggregation network hubs in Europe.

“Until now, the entire Gulf region has been fed by sea-based systems that have not offered diverse connectivity resulting in extensive outages throughout the region when severed,” comments , Vice President, ancotel GmbH.  “Global and regional governments agree that there is a direct link between the economic development of a region and the robustness of the telecommunications infrastructure available. EPEG will play a vital role for the future development of the region and ancotel is proud to be a part of this project.”

“We believe that the Europe Persia Express Gateway is an important international network development as it will be providing high capacity, diverse connectivity from the Middle East Region to Europe,” says Rick Perry, vice president international planning at Cable&Wireless Worldwide.

Developing the EPEG cable system is a consortium that, among others includes, Omani Omantel, Russian Rostelecom, TIC and Cable&Wireless Worldwide. The system was specifically designed to provide high-speed, reliable connectivity solutions between Oman and Frankfurt, Germany.  When completed it will have an initial capacity of 540 Gbps with design capacity up to 3.2 Tbps.  The shortest route is 9,430 km with a round-trip latency between Frankfurt, Germany and Barka, Oman measuring at 91.97 ms.

For more information about the EPEG cable system visit . To find out more about ancotel’s colocation and global interconnection solutions, go to: .

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MWC, Barcelona.  27 February 2012: Imagination Technologies (LSE: IMG, “Imagination”, “the Group”), a leading multimedia and communications technologies company, announces HelloSoft Social Communicator, an integrated HelloSoft V.VoIP (Voice and Video over IP) SDK for Social Networking Platforms at MWC, 2012 in Barcelona (Hall 1 stand 1D45). HelloSoft Social Communicator enables true two-way real-time voice and video communications on a social networking platform.

HelloSoft Social Communicator is available for licensing on multiple platforms and operating systems – iOS, Android and Windows and enables the integration of HelloSoft V. VoIP technologies on PCs, mobile computing devices, tablets, mobile media devices and smartphones.

Tony King-Smith, VP marketing, Imagination says, “Social networking has revolutionized the way people communicate with each other. Regular users and business executives are online all the time and want to share information real-time.  We have made this a reality with HelloSoft Social Communicator, an easy to use and secured application for any mobile device, any access network and any geographic location.

He continues, “Our goal is to provide rich communications experiences with our superior quality voice and video to the large audience of social networking users. Our HelloSoft Social Communicator supports comprehensive high performance multi-platform consumer and enterprise features that accelerate the development and rapid deployment of consumer and professional V.VoIP apps.”

HelloSoft Social Communicator is based upon the HelloSoft V.VoIP SDK which provides: complete Video and VoIP functionality;interfaces to basic and enterprise call features; a user interface that can be customized and easily enhanced; full standards compliance; and support for multiple platforms, extensively interoperated and field-deployed.

Besides video and VoIP functionality, HelloSoft Social Communicator also inherits the available features of the social networking platform such as the friends list, their online status, and the posting of messages on the wall, thus providing a complete, integrated application. Italso integrates a phone dialer for calling mobile and land-line phone numbers.

Imagination’s HelloSoft Social Communicator solution is also available as a complete turn-key client.

About HelloSoft V.VoIP

Imagination’s HelloSoft range of licensable IP includes comprehensive platforms for high quality, power-efficient VoLTE, VoIP, Video over IP and rich communications for multi-mode wireless and wireline. devices. HelloSoft technologies are ‘carrier-grade’ and deployed in millions of devices, built on years of engineering experience to ensure that they are ready for the most extensive of commercial network deployments, and are available for Android, iPhone, Windows and Linux platforms.

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication technologies – creates and licenses market-leading multimedia IP cores for graphics, video, and display processing, multi-threaded embedded processing/DSP cores and multi-standard communications and connectivity processors. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by platform level IP and services, astrong array of software tools and drivers and extensive developer and middleware ecosystems. Target markets include mobile phone, handheldmultimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporateheadquarters in the United Kingdom, with sales and R&D offices worldwide. See:www.imgtec.com.

Contact

David Harold, Director of PR, Imagination Technologies,

+44 (0)1923 260 511

david.harold@imgtec.com

One Marketplace Access Exchange automates quote management and facilitates network optimization.

Chicago, IL, USA, February 28, 2012 - , the world’s leading telecommunications information and logistics Company, has been selected by , a premier provider of fiber optic-based network solutions for critical communications, to provide its  One Marketplace is an online pricing platform that provides real-time competitive quotes for circuits, automating the ordering, provisioning and management of off-net access services.  In addition, Global Capacity will use its unique optimization tools and algorithms to conduct a thorough analysis of Sidera’s off-net access services to quickly identify and implement network cost savings.

“Sidera Networks continues to look for ways to improve speed, flexibility, and cost control in our off-net strategy,” said Mike Sicoli, CEO of Sidera Networks. “The One Marketplace Access Exchange platform offers all three, with the significant added benefit of leveraging Global Capacity’s network optimization tools and intelligence to drive cost out of our existing business.”

“We are pleased to help Sidera achieve its business objectives of improving growth and profitability,” adds , CEO of Global Capacity.  “We believe Global Capacity’s unique combination of capabilities provides Sidera a clear competitive advantage as they expand their position as a premier provider of fiber optic services.”

Global Capacity’s One Marketplace Access Exchange enables real-time access to both client-specific rates as well as competitive market rates, automating the end-to-end process of off-net access procurement.  Global Capacity’s network optimization services entail a thorough and detailed analysis of off-net assets including contract reviews, capacity usage, network design and pricing.  This process culminates in a comprehensive inventory of off-net circuits, and is used to identify network redundancies and inefficiencies that commonly occur in growing network service provider organizations.  The end result is a more streamlined and cost-effective off-net circuit solution that can be managed more efficiently.

For more information about Global Capacity and its One Marketplace Access Exchange, visit  or email.

ETSI Headquarters, Sophia Antipolis, France – 20 February 2012

ETSI has published the first release of its Machine to Machine (M2M) service standards, providing a standardized platform to manage the complexity of multiple M2M services and technologies.

Machine to Machine (M2M) communication services are already showing strong revenue growth with the number of deployments steadily increasing. Large-scale managed M2M services will become a feature of this industry, but today the technology landscape is fragmented, which discourages investment.

Leading industry players participating in ETSI’s Technical Committee for Machine to Machine communications (TC M2M) have now developed a set of standards which provides a complete horizontal service layer for M2M communications.

The ETSI M2M Release 1 standards enable integration of different M2M technology choices into one managed platform. ETSI M2M Release 1 is built upon proven and mature standards from ETSI and other bodies such as the IETF, 3GPP, the Open Mobile Alliance and the Broadband Forum. The business benefits are clear: reduced complexity of M2M deployments, reduced deployment time for new M2M services, and ultimately reduced CAPEX and OPEX. The ETSI M2M standards specify architectural components including M2M devices, gateways with associated interfaces, applications, access technologies as well as the M2M Service Capabilities Layer. They also offer security, traffic scheduling, device discovery and lifecycle management features. The ETSI M2M Release 1 standards are published as a set of three specifications which are available for download from the ETSI website:

• Requirements in ETSI TS 102 689
• Functional architecture in ETSI TS 102 690
• Interface descriptions in ETSI TS 102 921

Mr. Enrico Scarrone, Telecom Italia, Chairman of ETSI TC M2M, said “The publication of the ETSI M2M Release 1 standards marks a new milestone for the M2M industry. They unlock the potential for wide-scale deployment of M2M services and technologies, and encourage investment in new applications, which one day will bring us to a true ‘Internet of Things.’”

About ETSI
ETSI produces globally-applicable standards for Information and Communications Technologies (ICT), including fixed, mobile, radio, converged, aeronautical, broadcast and internet technologies and is officially recognized by the European Union as a European Standards Organization. ETSI is an independent, not-for-profit association whose more than 700 member companies and organizations, drawn from 62 countries across 5 continents worldwide, determine its work programme and participate directly in its work.
For more information please visit: www.etsi.org

The ETSI logo is a Trade Mark of ETSI registered for the benefit of its Members.
3GPP™ is a Trade Mark of ETSI registered for the benefit of its Members and of the 3GPP Organizational Partners.

Be sure to read one of Techistan’s past Editors-in-Chief Suzanne Bowen’s article about Machine to Machine at http://astraqom.com/blog/2012/02/15/machines-do-talk-to-each-other-for-us-m2m-machine-to-machine-the-internet-of-things/.

SAN FRANCISCO, Feb 7, 2012 ­- UBM Tech Web announced the acquisition of 4G World from Yankee Group.

4G World is the largest event in the world covering the entire ecosystem of 4G technologies and business models that power the mobile Internet industry and economy. The massive growth in the 4G marketplace – predicted to grow to 2.5 billion subscribers in 2016 according to Pyramid Research – fuels the demand for a conference and expo to bring key stakeholders together to discuss, debate and evaluate the most important 4G topics, opportunities and solutions. 4G World is happening Oct. 29 – Nov. 1, 2012 at McCormick Place in Chicago. For more information, visit http://www.4gworld.com/.

“The 4G market and 4G World is right in our sweet spot,” said Lenny Heymann, UBM TechWeb Executive Vice President and Group General Manager.  “4G World serves a fast growing market that will immediately utilize our conference expertise and infrastructure, taps into our thriving Light Reading and InformationWeek online communities and databases of service provider and enterprise tech decision makers, and provides a powerful event platform for 4G marketers around the globe.”

Heading up the 4G World program will be Berge Ayvazian, the founding Conference Chair for 4G World and before that, WiMAX World. Ayvazian is currently Senior Analyst with UBM TechWeb’s Heavy Reading where he manages the research company’s 4G Consulting Business and has spent 30 spent years covering and advising the global communications market, including serving as former CEO of Yankee Group.

“With the rapid adoption of 4G mobile broadband technologies such as LTE, HSPA+, and WiMAX LTE, and an endless appetite for mobile broadband from both enterprise businesses and consumers, 4G holds significant potential to transform business and how people communicate, work and socialize,“ said  Ayvazian.  “I am excited to put the UBM TechWeb resources to work at 4G World, creating a brand and event that brings together the entire 4G ecosystem of carriers, their enterprise customers, application developers, key industry associations, and industry experts from other major research and media companies.”

4G World 2011 attracted over 8,500 registered attendees and featured over 250 sponsors and exhibitors, over 80 interactive sessions featuring 20 speakers and 30 mobile operator case studies, an Expo show floor, rich networking opportunities, and an awards ceremony.

Follow 4G World on Twitter @4GWorld become a fan of 4G World on Facebook or join 4G World on LinkedIn.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb’s communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About 4G World

4G World is the first and only conference and expo covering the entire ecosystem of next-generation 4G technologies that enable the mobile Internet revolution, including mobile network infrastructure, advanced devices, applications and content. 4G World offers operators an opportunity to research state-of-the-practice business models and advanced mobile technologies, and learn from other operators about what works—and what doesn’t—as they migrate their networks to 4G. For more information, visit www.4GWorld.com

Thousands of http://www.didx.net members are mobile operators, carriers, service providers, mobile voip companies, MVNOs, or application entrepreneurs. Many of them participate in 4G World conferences. DIDX and Techistan are also a media partner for 4G World.

A Milestone in Global Cinematic Experience

Kuala Lumpur – 20th January 2012 – Perfect Colour Sdn Bhd, a MSC-status Company, signed a landmark Joint-Venture Agreement with Harvis Technologies Pvt. Ltd – a leading Evergreen Indian Movies Rights holder from India today.

The joint-venture is a co-production to Digitally re-create an Original Black and White Tamil Feature- film into Colour, audio enhanced to multi-channel DTS and with the re-created movie converted to stereoscopic 3D.

T. Vimalanathan, Director (Technology & Solutions) of Perfect Colour Sdn Bhd, stated “We are proud to announce and be part of this co-production venture with Harvis Technologies Pvt. Ltd. of India. Perfect Colour Sdn Bhd will function as the technology-enabler and Harvis Technologies Pvt Ltd as the movie rights provider cum audio production partner. Together, we will team to achieve a  World’s First by converting the audio-enhanced, colorised version of the movie into stereoscopic 3D.”

It is noteworthy to mention that the Technology to be used in Colorizing Black & White movies is developed by Perfect Colour Sdn Bhd. This not only is a Malaysian First but also a First outside of the U.S. employing a technically superior Colorisation Technology.

M.L.S. Lakshmikanth, Director of Harvis Technologies Pvt Ltd stated “There is a pleasant surprise in store for viewers. An all-new 3D-animated song sequence of Kamal Hassan & Rajnikanth will be featured as an additional component to the existing movie. It will be created using performance- capture technology on the dynamic characteristics of both the lead actors- Kamal Hassan & Rajnikanth”.

MDeC Vice President, Kamil Othman said, “there are lots of promising areas where Malaysian creative companies can co-operate with Indian partners as Malaysian companies possess very strong technology know-how, world-class technologies and ready pool of very creative talents.”

This partnership will also enhance further collaborations between Malaysia and India on a higher level for the creative content industry for both countries. As a stepping stone, many more creative companies could follow in the steps of Perfect  Colour Sdn Bhd  to provide service for high-end digital restoration works as well as other creative technology know-how for the consumption of the global market. As a spin-off  business of content restoration, a Digital Library which could store millions and millions of hours of content will follow suit for Perfect Colour Sdn Bhd.

As a new IP of which has been converted into digital format, the content could be exploited onto various platforms ranging from mobile, IPTV, DVD’s, set top boxes, theatrical and etc. This end-to-end solution for digital content restoring and digitisation work is also the first step for Malaysia to take a leap into the “Digital Malaysia Age”.

The entire audio of the ORIGINAL movie’s soundtrack will be re-scored by a  renowned  Music Director from the Tamil Film Industry in Chennai, India. Additionally, audio special effects and extra musical instruments will be utilised to spice the movie’s soundtrack in order to appeal to the present-day audience. The newly-composed Audio soundtrack will be re-recorded in India.

Kumaran Thanimalai, Director (Strategic Planning) of Perfect Colour Sdn Bhd, stated “The project is to create a new IP out of an existing asset, aimed at creating a new business model that will give a new lease of life to analogue-based assets. With original movies being given  digital “revamps”, vintage movies can once again be commercially exploited worldwide through Theatrical, Satellite, free TV and home entertainment releases”.

Sajeera Nair, Director (Corporate Communications) of Perfect Colour Sdn Bhd, said “We have positioned ourselves to be a Service Provider to vintage movies copyright owners worldwide. With a multitude of vintage movies available in many languages worldwide, Perfect Colour Sdn Bhd is ideally poised to be a Global leader in this niche market”.

About Perfect Colour Sdn Bhd

Perfect Colour Sdn Bhd a MSC- status Company duly incorporated in Malaysia is the regional leader in the Digital Restoration, Colorisation and Stereoscopic 3D conversion of Movies. Having her core strength in developing cutting-edge Multimedia technologies, the Company has carved a niche for herself in delivering streamlined and efficient end to end services in pre-production, post-production and final deliverables functioning in the capacity as a Service Provider to end customers.

About Harvis Technologies Pvt Ltd

Harvis Technologies Pvt Ltd, a Company duly incorporated in India, is a leading Copyright holder of Evergreen Tamil movies from India. The Company also thrives on her total Audio production abilities of music direction, re-scoring, re-instrumentalization, re-recording and re-mastering.

Perfect Colour Sdn Bhd is deeply grateful to Honourable Dato Veerasingam and to Mr RamG & Dr. Arun  for having guided the Company through its various stages of development without whose invaluable guidance, we would never have reached thus far.

About MSC Malaysia (www.mscmalaysia.my)

MSC Malaysia is a national initiative spearheaded by the Malaysian Government to promote both the national ICT industry and provide a test-bed for the global ICT industry. MSC Malaysia provides a conducive, enabling environment designed to facilitate companies to harness the full potential of ICT and multimedia technologies. With its ideal business environment coupled with the availability of talent resources, the MSC Malaysia has attracted participation from major global ICT companies to develop and host their leading-edge technologies in the designated MSC Malaysia Cybercities. MSC Malaysia also provides the ideal growth environment for Malaysian ICT SMEs to transform themselves into world-class companies. Come explore the unlimited opportunities of the ICT world by locating in MSC Malaysia and be part of our global network of businesses and connected communities.

About Multimedia Development Corporation (MDeC)

Multimedia Development Corporation (MDeC) is a unique high powered government-owned corporation, established to facilitate the development and promotion of MSC Malaysia, the premier Malaysian ICT initiative. MDeC is tasked to advise the Malaysian Government on ICT legislation and policies, develop MSC Malaysia as a key growth driver of the economy and set breakthrough standards for ICT and multimedia operations. MDeC also promotes MSC Malaysia locally and globally, as well as supports companies which are located within the MSC Malaysia designated areas. MDeC works closely with various parties and government agencies to ensure that MSC Malaysia offers a conducive enabling environment for companies to harness the full potential of ICT and multimedia technologies.

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Product Innovation; Global and Domestic Expansion Fuel Growth

SINGAPORE, January 26, 2012 - Buddy Media, the social enterprise software of choice for

Product Innovation; Global and Domestic Expansion Fuel GrowthSINGAPORE, January 26, 2012 – Buddy Media, the social enterprise software of choice foreight of the world’s top ten global advertisers, today announced record growth for 2011,fueled by winning more than 300 new customers, including some of the world’s mostrecognizable global brands such as Citibank, IBM, Volvo, New York Life, Yoplait, and theNational Football League.

Buddy Media has doubled in size, from just over 100 employees in January 2011 to more

than 225 globally today. The company scaled aggressively to meet demand and in 2011

opened new offices in London, San Francisco and Singapore. Buddy Media will also

move to a new 65,000 square foot space in New York’s SoHo neighborhood in February

2012.

Additional significant milestones for Buddy Media in 2011 include:

• Increased revenue by 2.5X.

• Increased monthly software licensing fees by 250% on average for the top 20

Buddy Media customers. Increased monthly software licensing fees for all Buddy

Media customers by 24% on average, indicating brands and agencies are

expanding to use of multiple Buddy Media products.

• Expanded user base of the Buddy Media social marketing suite to more than 91

countries.

• Named the only social marketing software company to be a ranked a “best”

vendor in all categories among 41 competitors according to analyst firm

Gleanster.

• Named a charter member of the developer programs for LinkedIn and Google+,

making Buddy Media the only company to be named a charter partner for both

these networks and Facebook.

• Expanded Buddy Media University, the largest certification program in the social

software space. More than 2,600 students participated in 2011.

• Acquired social commerce and analytics company Spinback, and integrated

the technology in less than four months — ConversionBuddy gives customers the

ability to tie social programs directly to sales and conversions.

• Launched a strategic partnership with comScore to help brands and agencies

measure and maximize the value of their social marketing programs.

• Launched ReachBuddy, which gives customers the ability to create social

content for any website or blog.

According to comScore, social networking is the most popular online activity worldwide,

accounting for nearly 1 in every 5 minutes spent online globally in October 2011. As

brands continue to look for ways to leverage social activity, in 2012, Buddy Media will

add new features, functionality and products providing new options for customers. In

addition, Buddy Media has moved to a product release schedule of three major releases

per year, in which the company will launch significant new innovations.

“Over the course of 2011, Buddy Media remained intensely focused on building,

supporting and selling the best social media marketing software on the market. This

intense focus is the cause of all of these massive results,” said Buddy Media founder and

CEO Michael Lazerow. “I’m incredibly happy with Buddy Media’s product innovation

and global expansion; it is the social marketing software of choice for the world’s largest

brands and agencies to power their connections in this new, social world. The numbers

speak for themselves and I’m excited for the rest of 2012, as the best is yet to come.”

The Buddy Media product suite consists of four core products:

• PROFILEBUDDY: Easily create and deploy content inside social networks.

• CONVERSATIONBUDDY: Manage two-way communications on social networks –

Facebook, Twitter, Google+ and LinkedIn.

• REACHBUDDY: Use social hooks to create and deploy content across the open

web.

• CONVERSIONBUDDY: Analyze how social media drives sales and conversions.

About Buddy Media

Buddy Media is the social enterprise software of choice for eight of the world’s top ten global

advertisers, empowering them to build and maintain relationships with their consumers in a

connections-based world. The Buddy Media social marketing suite helps brands build powerful

connections globally with its scalable, secure architecture and data-driven customer insights from

initial point of contact through point of purchase. Buddy Media is the most award winning social

enterprise software company, winning the prestigious TechCrunch “Crunchie” Award for Best

Enterprise application, named to the Advertising Age 2011 “Digital A-list,” and CEO and Founder

Michael Lazerow was selected as 2011 New York Entrepreneur of the Year® by Ernst and Young.

For more information, visit http://www.buddymedia.com.

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