BERLIN, 31 Aug. 2010 – IFA today announced that Google Inc. Chairman of the Board and Chief Executive Officer Dr. Eric Schmidt will deliver the closing International Keynote at 12:30 pm Tuesday, September 7 in the IFA International Keynote Area in Hall 6.3. IFA is the world’s largest consumer electronics and home appliances tradeshow and takes place September 3 – 8 at the Berlin Exhibition Site.

“Google and technological innovation are synonymous,” said Jens Heithecker, executive director of IFA. “We are delighted that Dr. Schmidt will join other thought-leaders in IFA’s International Keynote program to define the technologies and innovations that will move our industry forward.”

About Eric Schmidt

Since joining Google in 2001, Eric Schmidt has helped grow the company from a Silicon Valley start-up to a global enterprise. Under his leadership, Google has dramatically scaled its infrastructure and broadened its offerings while maintaining a culture of strong innovation. Prior to joining Google, Eric was the Chairman and CEO of Novell and Chief Technology Officer at Sun Microsystems Inc. Earlier in his career, Eric was a member of the research staff at Xerox Palo Alto Research Center (PARC) and held positions at Bell Laboratories and Zilog.

About IFA

IFA is the world’s largest consumer electronics and home appliances tradeshow. Now reaching its 50th edition, it has become the premier venue for global product introductions and business development. For more information, please visit: www.ifa-berlin.com

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