Suzanne Bowen: The last thing we were talking about itsthe Green Façade Green Wall project and the quality of life and the quality of place that it will bring to the residents and the change in the physical environment, the improvement in air quality and more. If you want to add more to that please feel free, but we would also like to know does the Hungarian government offer green incentives to tax payers?

Gabor Sebo: There are two types of decisions of methods that government has in this process. First is financial. This is most the important. This seems could be more efficient to make some tax repayment or direct support for investment to resolves some problem of environment. The green project is not and individual project, unfortunately. I think, but we have some chance for energy saving project because our technology’s one aspect is energy saving! It is much more, but we can connect with this energy saving project where the structure of houses can be insulated with a new insulation system, the Green Façade. It can pass over the so-called traditional insulation systems. The tax payer can get at 30% pay back from the state or local government. There is so called common finance method because the European Union is supporting this process. There is a central budget government support. There is local government budget support as well. And all other than 70% the proprietor of the building can invest.

I see. And the second is the regulation. This is the regulatory system of building. There is a law by government or by the ministry of urbanization that gets that the percentage of the plot should be green. Downtown is different as urban areas naturally ,but in every building region or building categories there is a concrete percentage of green surface that should be maintained or re-established. At that calculation, the new regulation system can be calculated as the green roof and green façade as well. That means it is more interesting for investment for the investors to make approval. Green Façade is approved with green roofs and that means that there will be more surfaces to built at the given plot. This makes it where investment return could better or sooner.

Suzanne Bowen: I see. When I realized that I was going to interview you, it pushed me and drove me to do some research. So I researched topics such as green roofs, green façade, green wall, and I discovered that many people around the world are involved in indoor and outdoor greening. I was surprised to see a whole wall in a kitchen covered with a garden of herbs and vegetables.

Gabor Sebo: Why not? The world has plenty of ideas and I think it’s the future and we have to use any source of nature as much as we can. Our technology only has some pieces to help to resolve some technical problems, to help people use the energy of the nature, that means the nature is the sun, the wind, water and  so on.

Suzanne Bowen: Right. So you know I noted the idea for consumers, and then it is going as far as  a project that would help the sub-Saharan reduce its continuous desertification. I don’t think it’s been started yet ,but there is a group of countries that has been involved in planning that so you know it’s really… Do you have any information about that type of thing?

Gabor Sebo: We can do something.. there are limits if there is no rain or no precipitation in a certain area, there is no water and no life. It would be very difficult to give transport of water. Without water, there is no life and, but we can guard or reserve or guard the waters in some technologies. Green technologies could be one solution because the mass, the biomass, is the reserve of water and some other substance as well. If there is some region where there is no rain or very rarely foinds the rain, the gardening and why not in the urban area the green façade and roof gardening should have more reserve in water mass. Keep in mind the the water that comes evaporation of water. There is some temperature regulation effect also. It was in the high temperature areas that the green roofs and facades make it less hot inside. There will be less need for air condition ing and so on and there will be more livable areas in the houses.

Suzanne Bowen: Yeah, I think it’s pretty convincing.

Part 3 transcript:

Ericsson’s CEO is doing some shuffling up the order, which has paved way for a Canadian national Rima Qureshi.

Rima will become the Senior Vice President at the Swedish Ericsson. She will lead the CDMA Mobile Systems, besides joining the Group Management team.

Rima’s association with Ericsson is almost two decades old- precisely, seventeen years. Being at helm she has worked in the TDMA, R&D and Customer Support departments. She also heads the division that contributes telecom equipment to disaster-stricken regions.

Rima is confident about her new responsibility. “I feel that I could work anywhere,” Qureshi says. “More R&D resources have to be put into CDMA. There are over 500 million subscribers and now we are taking CDMA to the next generation mobile system, 4G”.

Rima completed her education from McGill University, Canada in 1996. Before joining Ericsson she worked as a Programmer and Consultant. Rima joined Ericsson as a System Analyst in 1994.

Suzanne Bowen: Welcome to DIDX podcast media channel where we bring you the expertise of technology leaders around the world. I’m your host Suzanne Bowen and we have with us Gabor Sebo for part 3, on green technologies, green façade, green wall, Hungarian involvement, green incentives to tax payers, and different types of greening around the world.

Suzanne Bowen: We have an interesting question for him that is a little bit out of his industry. We’re involved in IP communications that would be Internet protocol based communications. We’re actually using an IP PBX solution right now to talk, and I was just wondering what types of voIP solutions have you used and which are your favorite maybe? Tell us your experience.

Gabor Sebo: Well, Skype I know and use almost every day. But sometimes I use Windows Live Messenger as well. Most of my contacts use Skype, and that’s why it is my favorite channel. I can imagine many others will emerging or actually working on soon. I’m not an IP expert, I’m a user and very happy making technology and making contact around the world.

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